Automotive companies supplying automotive spare parts are working on increasing their market share by expanding the range of services they offer, a wide distribution chain of parts and betting on e-sales, which in recent months have been dramatically growing. The key to success can also be combining sales of repair services and road help with sales of spare parts.

- The perspectives for automotive market seem to be quite good - says Robert Kierzek, President of Inter Cars SA. - To take advantage of this growth, one needs to be able to respond quickly to customer needs and also try to create the market to some extent.

On-line shops with automotive spare parts and accessories gain increasingly stronger position on the market. Both garages and individual customers buy goods on-line. The President remarked that, in order to increase the share of this market, it is not enough just to have a wide product range for customers, but it must be combined with other services.

- On-line sales represents more than 40 percent of all orders. Here we are talking about B2B mainly, that is our customers have possibility of finding parts for cars using an electronic parts catalogue, which they have. They place orders, we prepare goods which are later delivered to them. This is also joined by B2C segment, that is orders from individual customers, because it is a much bigger business - says Robert Kierzek to Newseria Biznes Information Agency.

This means that individual customers have possibility of ordering themselves the parts and components for their cars. Inter Cars offers them additional possibility - delivery to a particular garage where assembly or repair will be carried out.

- Using Motointegrator.pl platform we would like to connect vehicle users with repair garages. Most of the companies operating on-line are standard shops. We have a ground distribution chain, garages cooperating with us and we want to make those elements of our business stronger, by gaining new customers from the Internet. Our aim is to sent the vehicle user to safe pair of hands, which will provide them with efficient and fast repair services - says Kierzek.

According to the President of Inter Cars, these kind of services will become more and more important segment of the market. Besides making it possible to find suitable accessories to a car, such system, in case of a more serious failure, shall direct the customer to a garage where quality of repair is guaranteed and repair process is monitored.

Deliveries can also be sent to an address given by the customer. But according to the Company, it is a much better idea to pick the goods up from one of 160 branches of IC all over the country, or in one of the garages chosen by the customer, which is than a collection point as well. Such a solution has many advantages, like possibility of checking the goods before collecting them or possibility of return of goods, if there is such need.

This channel of sales works for such spare parts as wiper blades, light bulbs or all kinds of accessories of roof racks. According to the President of Inter Cars, the right use of Internet is one of the elements of strategy called "one stop shop" - that is everything in one place.

- Automotive servicing garage, using one platform, can supply not only with parts necessary for repair, but also with all the needed tools and devices. And what is even more important, it can obtain technical knowledge and data necessary for performing the repair. Another link in this chain is the driver. We want to use the power of Inter Cars brand in order to intensify using our Motointegrator.pl platform - a tool for purchasing spare parts combined with assembly services in one of garages cooperating with us - explained Kierzek.

Inter Cars internet-based services (there are 60 of them) monthly are visited by 2 million unique users. Today, thanks to a garage search engine, almost 15 thousand customers are redirected to garages cooperating with us. The Company assures that investment into the e-commerce market will help increasing the business area, mainly thanks to extensive chain of distribution outlets in the country and abroad, combined with development of "one stop shop" strategy.

source: www.biznes.newseria.pl
17-06-2014
back