During this year's Garage Masters' Gala Robert Kierzek, the President of the board of Inter Cars SA, delivered a speech on the company's business. The President emphasized the role of independent garages in shaping industry of automotive spare parts distribution. In 2013 they generated 65 percent of the domestic income from the sales of parts. 
 

The power lies in garages 


Inter Cars SA won the title of Stock Exchange Company of the year 2013. The company is growing, opening new branches and points of sale. A very modern, one of two most powerful logistic centres in the world is being build. The company invests in education, in future staff of garages who are going to satisfy market needs. So far IC spent PLN 1.3 million for equipping laboratories and on trainings for pupils of mechanical schools. Finally it will be more than PLN 3 million. 
 

- "We are training staff, we are ready for quality and business challenges. We understand, however, that innovation needs not only knowledge. That focus on success can be combined with respect and liking shown to our co-workers. And based on this we are building a fairly unprecedented, effective relationship with owners of garages. This is why there are 4.2 thousand garage owners who take advantage of investment support programs, dedicated for independent garages. A the company only in 2013 trained 13 thousand mechanics." - said the President of Inter Cars SA. 
 

Activities realized with a focus on garages, such as quick and easy access to funds, favourable sales systems by instalments, investments aimed at new customers, PRO investment contracts for existing customers or leasing contracts for purchasing substitute cars, are according to the President, the basis of market achievements of Inter Cars. 
 

The company is committed to building community around the brand of Inter Cars, benefiting from the assistance of the Group in many areas of operations. This is done in different fields and many areas, such as in the framework of the Bio Service project, in which Inter Cars helps garages in collection of waste, fills in the waste reception cards and reports, provides containers for waste collection, and returns the cost of waste disposal in the form of IC Premia Plus points. 
 

Another activity is establishment of Automotive Employers Organization MOVEO. The idea of the project is operating in two aspects: road safety and economic security of companies operating on the market of repair services. The intention is to gather as many representatives from the automotive industry as possible, in particular garages. 
 

Inter Cars technologies assist company's partners in garage management, access to database of goods and monitoring operating costs and vehicle repair costs. Common IT tools for garage and driver also help improving the information flow. Sellers in Inter Cars branches answer 30 thousand phone calls from customers daily. 
 

- "We believe that innovation is the only way to success. We are building it using the power of consistent identification. Because together, in one team, we are really visible. We have 154 branches in Poland, 2 million users visit our 60 on-line services, we also organize the biggest in the country automotive exhibition fair. All this is not just to take care of our own brand, but above all - to really help owners of garages." - emphasized Robert Kierzek. 
 

Inter Cars in 10 years 


Inter Cars believes that in the coming decade, the standard equipment of independent garages and quality of service will be similar to the quality of the services offered by OE garages. IC intends to realize this, among other things, by its overall quality standardisation and uniform brand image strategy, using both the leading position of seller on the Internet, as well as common development projects. 
 

The representatives of the company claim that a huge role in building competitive advantage of garages will be provided by sales over the Internet, giving drivers a sense of participation in proper repair of their vehicles. Now thanks to special projects, including Motointegrator system, Inter Cars redirects 15 thousand customers per month to repair garages. 
 

- "Together with the garages we have achieved success. And we believe that consolidated, gathered around Inter Cars brand, we can achieve much more. Our advantage is the accuracy and reliability. Speed of operation. Openness to market challenges. And what is most important: understanding of our customers, thanks to whom we have become today's European leader of automotive industry." - summarized Robert Kierzek, CEO of Inter Cars. 
 

source: www.motofocus.pl 
 
18-06-2014

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