Lately Inter Cars placed stronger emphasis on direct dialogue with its partners and customers using social media. Company marked its presence on Facebook and YouTube portals.

Web sites such as Facebook and YouTube have an increasingly larger group of people, who try to participate actively in the life of a brand. They are not only places to contact with friends but also (and perhaps even first of all) platforms for exchanging and sharing views, gaining knowledge and communicating with different organizations and companies.

Inter Cars strives to have good relationship with its customers and partners. Organization of competitions, events or Garage Masters' Gala allow direct communication. This, however, is an irregular and periodic communication, and because of this building social communities around motorization and garages, etc. is more difficult and time-consuming. At this moment, previously mentioned portals come in handy, thanks to which you can be in constant contact.

Content presented by Inter Cars are social media portals are closely related to motorization topics. On the YouTube channel, for example you can find many recordings divided into different categories:

  • "Motor Show and Inter Cars SA EXPO", where you can find accounts from previous editions of the events, as well as previews of coming ones;
  • "The Great Race and Garage Masters' Gala", among others, with accounts of Special Stages, as well as other sport-related tabs, training tabs and Company operations tab.
  • "Sport with Inter Cars SA" with high-quality recordings of top-of-the-range drivers; and other tabs related with motorization, trainings and company operations.

Communication on Facebook is based on the content directed to automotive enthusiasts and sport fans. They are, among others, discussions on news and developments in the industry, and jokes in the form of graphics, infographics, video recordings, pictures of beautiful women and other. Inter Cars wants to build community in an informal, internet atmosphere.

Below addresses at which you can find these profiles:
http://www.facebook.com/InterCarsSA
http://www.youtube.com/user/GrupaInterCarsSA

source: www.motofocus.pl
21-05-2014

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