Within two trade fair days, around 200 expo booths located inside tents and in the open air at Bemowo Airport in Warsaw were visited in total by 40 thousand guests. Those numbers confirm the fact that the event grew much bigger in substantial and area sense and has become very popular among our business partners.

 

But from the point of view of the exhibitors and visitors, what counts even more is the effectiveness of mutual contacts, and not the general scale of the whole event. This is because each effectively passed technical information is a success of the exhibitor and business advantage for the customer. Because of the above, this automotive industry fair become more and more a battlefield for gaining professional public, to take maximum advantage of the time and place. This influences dynamic changes of market novelties, as well as the way of their presentation.

 

The expo halls were prepared bigger than in previous year, this allowed to increase the expo area of booths and widening the passages between them.

Also, in a completely new and multimedia form, the Board of Managers of Inter Cars SA. delivered their presentation during a so called press day.  During the conference, the role of succinctly delivering information media was taken by movies, from which the visitors could learn about, among others:

  • reaching a 10-percent sales increase in the country and abroad, and about increasing share of e-commerce;

  • new, equipped with the most modern in the world sorter, logistic centre, being built in Zakroczym;

  • innovative concept of one stop shop, ensuring customers comprehensive services regarding delivery of spare parts, garage equipment and technological know-how;

  • preparations to launching the first IC franchise branch in Italy, and further on in other countries.

The booth of Bosch company was as always the biggest one in garage equipment hall. Also automotive spare parts were presented on it. Diversity and complexity of manufacturer's offer make all specialists of different segments meet in one place, and each part of the exhibition served separately autonomous groups of customers.

 

Delphi company was trying to draw attention mostly to the quality of their new products, and as we know the quality of products is seen in technical details. A very clear exhibition was prepared, especially regarding the most modern product range, which are currently turbochargers. Having a closer look was possible thanks to competitions for mechanics which were to change in the shortest possible time the turbocharger on a car. There were also computer animations about undercarriage elements, brake systems, electronics and air-conditioning. As a result, modest booth was almost all the time surrounded by the visitors.

 

Automotive lubricants, even the best and the most beautifully packed, are not an attractive expo material. That is why their presentation requires different additional activities, proving professional competence of the manufacturer and his understanding for the specifics of garage industry. Very interesting and useful initiative of this kind was Castrol's initiative, a public discussion about the future of independent garages, based on previously performed research. Besides owners of large companies of this group (Marcin Tkaczyk and Rafał Komnatko), the discussion was participated by representatives of Inter Cars (Krzysztof Oleksowicz), Castrol (Sławomir Radoń) and Bosch (Paweł Hańczewski). All of them supported, although using different arguments, the need of delivering comprehensive services for the customers and the need of constant improvement and development of professional skills.

 

 
Ferdinand Bilstein company presented Febi products, this time those dedicated for commercial vehicles, and SWAG brand which is made more and more popular by practical competitions of changing timing drive in 1.9 TDI engines. Also a Febi mobile tester was being promoted as an universal device, designed especially for specific needs of smaller independent garages which are using different kinds of repair pits.

 

Texa Poland made its expo area much bigger in comparison to previous years.  Thanks to this it was able to present more products of its dynamically growing product range, but most of all to get more area for practical shows during quiet meetings with customers. Effective car and motorbike were not only an attraction of the exhibition, but were also "a practical polygon" for professionals interested in operations of diagnostic testers and diagnostic software, and the whole range of air-conditioning service devices.

 

VARTA booth, belonging to Johnson Controls, was much popular among automotive professionals, but also among the industry media, because of lots of new items presented there. They were batteries for cars with start-stop systems, as well as products from VARTA Promotive Trio product range for trucks, made using innovative EFB technology. The last were presented even before their official premiere which was planned for Frankfurt Automechanika. Also attractive for visitors was a testing device for batteries working in start-stop systems.

 

The booth of NTN-SNR held a meeting of winners of holiday competition organized by this company and several press magazines of the industry, called "I rest safely". Rewards, which were trekking bikes, were delivered to owners of several independent garages, including the readers of "Autonaprawa"magazine and users of e-autonaprawa.pl website.

 

 

Source: Autonaprawa

01/10/2014

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