Inter Cars has always paid special attention to the opinion their partners and customers. Just like to suitable communication with them. That is why lately the Company placed stronger emphasis on direct dialogue with its partners and customers using social media.
Web sites such as Facebook and YouTube have an increasingly larger group of people, who try to participate actively in the life of a brand. They are not only places to contact with friends but also (and perhaps even first of all) platforms for exchanging and sharing views, gaining knowledge and communicating with different organizations and companies.
Inter Cars strives to have good relationship with its customers and partners. Organization of competitions, events or even Garage Masters' Gala allow direct communication. This, however, is an irregular and periodic communication, and because of this building social communities around motorization and garages, etc. is more difficult and time-consuming. At this moment, previously mentioned portals come in handy, thanks to which you can be in constant contact.
Contents presented by Inter Cars on social media portals are closely related to motorization topics. On the YouTube channel, for example, you can find many top quality recordings divided into different categories: "Motor Show and Inter Cars SA EXPO", where you can find movies from past events, as well as releases about coming ones; "The Great Race and Garage Masters' Gala", among others, with relations from Special Stages, as well as other tabs related to sports activities, training and company operations.
Communication on Facebook was based on the content, which every automotive enthusiast and sport fan would like browse. Discussions on news and developments in the industry, and jokes in the form of graphics, infographics, video recordings, pictures of beautiful women and many other. This way is an opportunity to build a common community, enjoy and discuss in a relaxed and informal Internet atmosphere.
Below addresses at which you can find these profiles:
http://www.youtube.com/user/GrupaInterCarsSA
source: www.autoexpert.pl
29-05-2014