Castrol: even tighter cooperation with Inter Cars

 

Till that moment, both companies cooperated only in Poland, but starting from 2016, when the new contract comes in force, also other countries of Central and Eastern Europe will be included in it.  This means that Castrol will be a leading oil brand in those countries in the product range of Inter Cars SA. Moreover the signed letter of intent and activities which will result from it open the way for even tighter cooperation between the two companies.  As a result of the contract Castrol will be more visible at IC branches and company publications. 

 

“Long-term cooperation with Castrol Company is the next step in the direction of strengthening our position on the market” - said Robert Kierzek, the President of the Board of Inter Cars SA. “Cooperation with a global manufacturer of cutting edge oil technologies is a guarantee to access to unique knowledge and technology.  I am sure that thanks to our experience and market expertise our common projects will result in very positive effects” - added Kierzek. 

 

Cooperation of the two companies will be visible on different levels, starting with strategic decisions on the level of the Board, and ending on partner cooperation of local sales representatives.  One of the elements of tightening the partnership with the biggest in Poland automotive spare parts distributor is introducing recommendation of Castrol oils in Inter Cars garage chains. 

 

“Inter Cars SA, just like we, has a similar approach to the business and that is why our cooperation has lasted with success for such a long time.  Our contract shall allow us to unify product range and trade offer in several European countries and gaining profits from the synergy in areas of distribution, marketing and garage offer” - said Sławomir Radoń, Castrol Regional Director. 

 

Source: http://www.motofaktor.pl/

2015-09-21