Distributor of spare parts for cars and motorcycles will launch in June a restored version of Motointegrator. -  It is not a typical e-shop, but rather a virtual reception of a repair garage. Here a driver can find interesting goods, a garage which is nearby his place and make a meeting to perform repairs – explains Robert Kierzek, CEO of Inter Cars S.A. He does not reveal how much it all cost. But he mentions that on development of internet sales tools the company spends around 2 million PLN yearly. -  This budget includes works on Motointegrator. Another aspect are costs of promotion of the new platform, but at this stage of the project it is too early to give any amounts – says Kierzek. He says that for sure there will be a bigger part of marketing budget directed to the new platform. The Company counts on new customers. -  We are aiming at the group of Customers who own cars after guarantee, but because of different reasons they do not want to repair their vehicles in authorised garages - explains CEO of Inter Cars S.A. Finally, besides garage services and spare parts sales, Motointegrator is supposed to offer also insurance, assistance or reminder about periodic checks.

source: www.parkiet.com
DZ. / No 120

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